There is no single magic bullet but we can borrow tools from the retail sector to put light on our more promising prospects – not only for Major and Planned Gifts but also for Annual Giving, Engagement, and Membership. Join Marianne on her virtual book tour about her new book, Five Ways to Use RFM Scores in Fundraising, released March 31.
Speaker: Marianne Pelletier
Marianne Pelletier has over 35 years of experience in fundraising, with the majority in prospect research and prospecting. She is one of the first adopters of donor modeling and data mining techniques, and is now a world-renown leader on this segment of the research profession. Her prospect research positions include analyst and department head for Harvard University, Lesley University, Carnegie Mellon University, and Cornell University.
Pelletier’s career also includes running an annual giving program with average increased revenues of 27% per year and providing software consulting through the Datatel Corporation, teaching clients both how to use their new software and assisting them with better analysis and more efficient processing.
A recipient of a lifetime achievement award from the New England Development Research Association and a Woman of the Year designation by the National Association of Professional Women, Pelletier has served as a volunteer for both election campaigns and social service agencies. She most recently served on her local chapter of Habitat for Humanity and ended her board membership with the Finger Lakes chapter of AFP as president.
Pelletier is a graduate of Rockford University, and earned her MBA at Southern New Hampshire University.
