When we think of prospects, we often focus on those capable of making significant contributions—whether it’s Major Gifts, Principal Gifts, or Transformational Gifts. However, there are other types of prospects that would benefit from a custom-tailored prospect management system. In this session, Ruthie will explain how you can adapt your prospect management efforts to include a wider range of prospects - such as annual fund leadership gift prospects, donor engagement prospects, volunteer pipeline prospects, permanent stewardship prospects, planned giving prospects, and future prospects.
Ruthie will discuss how you can do this – whether you are at a large shop, small team, or are a solo shop – giving you practical suggestions on how to ensure that various types of prospects are included – without overtaxing the prospect management staff.
Speaker: Ruthie Giles
Ruthie Giles is a renowned thought leader in the field of prospect development, with over two decades of experience. An international expert in the creation, implementation, and maintenance of high functioning prospect management systems, Ruthie advocates for prospect development to be positioned as the strategic and tactical advisor to the fundraising and has found this partnership to produce exceptional results. Ruthie is data-driven in her approach yet never loses sight of the importance of remaining donor-centric in all that she does.
Ruthie is the Director of Prospect Research and Management at the University of New Hampshire. She is also Partner, Prospect Development with Staupell Analytics Group. Previously she worked at Westfield State University, Amherst College, Mount Holyoke College, Harold Grinspoon Foundation, The Loomis Chaffee School, and the Williston Northampton School. Ruthie is a NEDRA board member. She was a member of the AASP Best Practices - Prospect Development committee. Ruthie holds a BA from Smith College, and MBA from University of Massachusetts at Amherst – Isenberg School of Management, and a MS in Nonprofit Management and Philanthropy from Bay Path University.