When it comes to analyzing our data, we can either buy expensive software and take months worth of classes, or we can try smaller projects using what we already have. Join Marianne for the latter: Looking at 3 techniques in Microsoft Excel to give you insight into your constituency. We’ll cover computing velocity to find rising star donors, computing RFM to find your top donors for different segments, and scoring your data by capacity, giving, and philanthropy elsewhere through using a formula.
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